Today we’re launching two new episodes to our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our tools and AI to grow their business through apps such as Facebook, Instagram and WhatsApp.

Anne O’Leary, VP of Mid-Market Global Business Group at Meta speaks to Kiran Sahota, Chief Marketing Officer at lingerie and apparel brand Lounge, who says Meta’s Advantage+ shopping campaigns (ASC) has helped them discover a new audience that it previously wouldn’t have targeted. 

Anne also spoke with Alexander Lodeweyckx, Head of Performance at global earphone business Loop Earplugs, who said that marketers need to have a ruthless experimentation culture. He also said by using ASC and Conversions API tools, Loop has achieved results in driving audience engagement, generating user content and maximising marketing performance.