IAB Unveils Agenda for 2023 IAB NewFronts


Four Days of In-Person and Virtual Events, Featuring Inspiring Digital Content Presentations
Maria Menounos returns to Host IAB Main Stage on Wednesday, May 3

New York – March 30, 2023 – Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive presentations highlighting new content, talent, and advertising opportunities, the 2023 IAB NewFronts reveals what’s next in data-powered advertising across digital video, advanced TV, and connected TV.

Commencing on May 1 across New York City and virtually on IAB.com, the 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers. Google/YouTube is one of the founding partners of the NewFronts and has been a presenting partner for over a decade. For the second year in a row, YouTube returns as the IAB NewFronts Principal Partner and will kick off the 2023 IAB NewFronts on Monday with a networking breakfast followed by the first NewFronts presentation.

New this year, IAB will be hosting an insights-packed, rapid-fire series of presentations from a stage in NYC at Convene (225 Liberty Street) on Wednesday, May 3. Returning for the second time, Emmy Award-winner and New York Times bestselling author Maria Menounos will host on Wednesday of IAB NewFronts, bringing her own experience in the creator economy as a streaming media entrepreneur to every conversation. Additionally, IAB will be releasing its annual Video Ad Spend Study, which includes full year 2022 results and an outlook for 2023.

“With more opportunities than ever, the 2023 IAB NewFronts is the best opportunity to gather buyers and sellers to talk about growth, innovation, and the state of the industry,” said David Cohen, Chief Executive Officer, IAB. “This year, we asked buyers about which diverse media companies they wanted to hear from, and they suggested: Blavity, Cocina, and Urban One. We are pleased to offer each of them an opportunity to present this year at no cost. In summary, there’s no better place to kick off the buying season, especially if you’re interested in what’s new and what’s next.”

“The growth of ad-supported platforms means that consumers and media buyers have more choices than ever,” said Eric John, Vice President, Media Center, IAB. “No one should be taking last year’s approach to this year’s NewFronts. The IAB NewFronts is a must-attend event for everyone who needs to understand the latest consumer trends and newest interactive ad models to remain competitive.”

2023 IAB NewFronts May 1-4 Agenda*
Monday, 5/1In-Person + Virtual Tuesday, 5/2In-Person + Virtual Wednesday, 5/3 In-Person + Virtual Thursday, 5/4In-Person + Virtual
8:00am-9:00am
Networking Breakfast YouTube
9:00am-10:30am
Samsung Ads
9:00am-6:30pm
IAB MAIN STAGE
Details below
9:00am-10:30am
Condé Nast
9:00am-10:30am
YouTube
11:30am-1:00pm
Snap Inc.
11:30am-12:30pm
IAB Presents: Special Sessions from Amagi, Kargo, and TiVo
2:00pm-3:30pm
VIZIO Ads
2:00pm-3:30pm
Peacock
2:00pm-2:30pm
Meta
7:00pm-8:30pm
Amazon
4:30pm-6:00pm
Roku
4:30pm-6:00pm
Vevo
7:00pm-8:30p
Yahoo*
*Session not streamed
7:00pm-8:30pm
TikTok*
*Session not streamed

*All times are in EST; Attendees must reach out to presenters’ PR contacts to attend their presentations; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the IAB website: iab.com/newfronts.

2023 IAB NewFronts Main Stage May 3 Agenda
9:25am-9:30am
IAB Welcome
David Cohen, CEO, IAB
12:55pm-1:00pm
Lunch Sponsor Remarks
Presented by Kargo
9:30am-9:45am
Opening Keynote
Eric John, VP, Media Center, IAB
2:10pm-2:30pm
LG Ads
9:45am-10:05am
BBC
2:30pm-2:40pm
TransUnion
10:05am-10:15am
Innovid
2:40pm-3:00pm
Canela Media
10:20am-10:35am
CafeMedia
3:05pm-3:20pm
Samba TV
10:35am-11:20am
Networking Break
Sponsored by Fubo
4:10pm-4:30pm
LATV
11:30am-11:50am
Crackle Connex
4:30pm-4:40pm
Teads
11:50am-12:10pm
Estrella Media
4:45pm-5:05pm
GSTV
12:15pm-12:25pm
Comscore
5:05pm-5:25pm
Americano Media
12:25pm-12:40pm
REVRY
5:25pm-5:30pm
Closing Remarks
Eric John, VP, Media Center, IAB
12:40pm-12:50pm
DIRECTV Advertising
5:30pm-6:30pm
Networking Reception
Presented by A+E Networks®

*All times are in EST; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the IAB website: iab.com/newfronts.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
[email protected] / [email protected]



Source link

Share:

Leave a Reply

3 latest news
On Key

Related Posts

Adtelligent Product Updates Q1 2024

Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date.  You

Solverwp- WordPress Theme and Plugin