Uncover tactics and insights for driving awareness, consideration, and conversions in Digiday’s The Advertiser’s Guide to New Brand Metrics.
You’ll learn
👉 How to integrate nuanced brand metrics into your campaigns
👉 How to audit and optimize campaigns with real-time data
👉 What brand lift studies can do for your brand performance
👉 How to find metric-focused branding partners
http://ow.ly/p3Ky50LygFu
Today we’re announcing Google AI Essentials — a self-paced course designed to help people across roles and industries learn AI skills to boost their productivity.
Over the past 18 months, AI has augmented and inspired the work of many creative professionals. At the same time, many are concerned about the
One of the reasons I am proud to work at Google is our mission: to organize the world’s information and make it universally accessible and
Today we’re announcing Google AI Essentials — a self-paced course designed to help people across roles and industries learn AI skills to boost their productivity.
Over the past 18 months, AI has augmented and inspired the work of many creative professionals. At the same time, many are concerned about the
One of the reasons I am proud to work at Google is our mission: to organize the world’s information and make it universally accessible and
Virtual assistants with a conversational presence have been shown to increase trust — and consequently also engagement — compared to purely text-based chatbots. Virtual agents can
Editor’s note: Today, we released a report from inaugural Technology & Society Visiting Fellow Andrew McAfee on the potential economic impacts of generative AI. This