‘Performance Talks: CMO Corner’ is a new video series where we go behind the scenes with some of the world’s most innovative marketers to discuss strategy, leadership and industry trends.
Marc-Oliver Schmiedle is a 15-year industry veteran who held leadership positions at Expedia before taking on the role of Chief Growth Officer at YOOX NET-A-PORTER, the world’s leading online luxury and fashion retailer.
In this interview, Angie Gifford, Meta’s Vice President, EMEA, sits down with Marc-Oliver to talk about the power of brand to drive incremental growth, the one approach businesses must have when setting their growth strategy and how his team increased sales thanks to Meta’s Conversions API. Watch the full interview below.
Visit here to find out more about how YOOX NET-A-PORTER leveraged Meta’s Conversions API to boost the performance of its ad campaigns at all stages of the customer journey, from discovery through to purchase.