[ad_1] The iOS App Store has been around for over a decade, growing to host over two million apps with more than 500 million weekly

[ad_1] Closed ecosystems benefit; smaller publishers face daunting, costly challenges New York – March 14, 2024 – Today, IAB released its annual report, “State of Data

[ad_1] Mobile app fraud remains a significant threat, costing the industry millions, if not billions, of dollars annually. Despite considerable efforts to combat it, fraudsters

[ad_1] WASHINGTON, D.C. – In response to proposed changes by the Federal Trade Commission (FTC) to its Children’s Online Privacy Protection Rule, Interactive Advertising Bureau

[ad_1] Industry Leaders Gather to Discover the Latest Trends and Insights in Gaming Advertising NEW YORK – February 29, 2024 – For the third consecutive

[ad_1] Rewarded traffic campaigns can play a valuable role in your user acquisition (UA) strategy, driving many users to your app in a short time

[ad_1] So, you’re already dominating the user acquisition (UA) game, but what comes next? If you’re a mobile app marketer looking to drive more engagement,

[ad_1] Mobile app marketing has a large vocabulary. Maybe even its own language, but we promise it’s not jargon. Many of the most important mobile

[ad_1] The mobile app market is saturated. There is fierce competition in every category, and it requires much more than a user-friendly, beneficial app to

[ad_1] We have a strong culture of continuous improvement at AdAction, particularly in the tech department.  Our goal is to be an always-improving team that