DanAds is a leading self-serve advertising platform that offers innovative solutions for publishers seeking to simplify and streamline their advertising operations. The platform’s advanced advertising automation features have recently been recognized for excellence in the industry, winning the Best Product of the Year award at the 2023 NAB awards.
We sat down with Jonas Linnér, our Product Owner based in Sweden, to learn more about the platform’s unique features and what makes it a significant impact in the advertising industry. Jonas has chosen our Audio Ad feature as his favorite.
The Audio Ad product simplifies the process of creating high-quality audio ads using text-to-speech AI to convert written ad copy into realistic-sounding audio. This eliminates the need for studios, editors, voice actors, or recording equipment, making the process of creating high-quality audio ads much more cost-effective and efficient.
Why does Jonas love this feature?
One of the key features of the Audio Ad product is the selection of voices. Advertisers can choose from male and female voices with a variety of accents and dialects, enabling them to tailor their audio ads to specific target audiences or geographic regions. The product also offers a range of background track options, allowing advertisers to add a unique and engaging sound to their audio ads, further increasing the likelihood of audience engagement.
What is the purpose of this feature?
The feature is really dynamic in the way we offer it and how we set it up. For example, the Audio Ad product can offer four different lengths of creatives to choose from, ranging from 10 to 30 seconds. Advertisers can create audio ads that are tailored to specific platforms and placements while maintaining a consistent brand message across all advertising efforts.
Why do clients and advertisers love it?
Our clients and advertisers love this feature because it streamlines the audio production process, making it easy and intuitive to create unique audio creatives. Despite the range of customizable options, the product remains simple to use and efficient, allowing advertisers to quickly learn how to create a large volume of audio ads in a short amount of time without sacrificing quality or creativity.
What are the additional benefits of the feature?
The Audio Ad product offers a highly effective workflow for audio production that is both cost-effective and efficient. With its customizable options, including voice and background track choices, and different creative lengths, the product provides a highly engaging and unique experience for listeners while providing advertisers with endless possibilities for variation and creativity.
Do you have any tips on how to get the best from this feature?
To get the best from this feature, we recommend that advertisers experiment with different voice, languages and background track options to create a unique audio experience that resonates with their target audience.
In conclusion, the Audio Ad feature represents a significant technological advancement in the field of audio advertising, offering a highly effective workflow for audio production that is free from traditional production methods. With its customizable options and different creative lengths, the product offers endless possibilities for variation and creativity, making it an excellent solution for any advertising campaign. And with the recent recognition of winning the 2023 NAB award for Best Product of the Year, DanAds’ Audio Ad product is truly setting the bar high for the future of audio advertising.
Learn more about the NAB Show recognition that we won in May, link here.