Falling for fakes; how social media bot fraud impacts your ad budget
[ad_1] You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or
Business insights and articles written by our team and others professionals
[ad_1] You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or
[ad_1] The rise of streaming-first networks Streaming-first networks have shaken up the old TV scene, making clear that content rules. For you, as a publisher,
[ad_1] It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC’s mandate for one-to-one
[ad_1] Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding,
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[ad_1] Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising
[ad_1] /*! elementor – v3.19.0 – 07-02-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} The key facts are staggering: NBCUniversal has secured over
[ad_1] The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned
[ad_1] /*! elementor – v3.19.0 – 07-02-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Today we’re introducing Anna, our Project Manager, based in
[ad_1] Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results There’s so much for marketers to love about digital