“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker

Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social

Despite heavy media coverage throughout 2023, consumers are still relatively unfamiliar with generative AI tools and there is no consensus about what impact this technology

Archetypal Analysis is an unsupervised learning method that’s gaining popularity in marketing research. Rather than describing data by “average” observations (cluster centers), the analysis represents

Will November 1st mark the day of the dead for the lead gen? The Federal Trade Commission has had its eye on the lead generation

Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier

Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up

For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep,

As types of studies improve and adapt there’s an interesting extension to Maximum Difference Scaling (or more commonly MaxDiff analysis) that leverages the concept of