MaxDiff analysis is a popular technique used in marketing research to evaluate lists of attributes, features, or statements. A Bradley-Terry model could be an attractive

As an experienced advertiser, you know that the success of any marketing campaign relies heavily on the quality of the content you create. Whether it’s

Using Charts Effectively to Report on Survey Ratings The best way to visualize survey data depends on both the type of data and the story

Where are you from? I grew up just outside of Washington, DC in Northern Virginia (NOVA as we call it 😊).  What’s your favourite music?

DanAds is a leading self-serve advertising platform that offers innovative solutions for publishers seeking to simplify and streamline their advertising operations. The platform’s advanced advertising

Paying for shopping bags was cited as a dealbreaker or major frustration by more consumers than any other checkout pain point we surveyed them about.

This month we saw the backlash Anheuser-Bush experienced after featuring Dylan Mulvaney, a transgender influencer with over 10 million followers, in Bud Light’s marketing. To

In addition to self-serve advertising and first-party data, it’s important for advertisers to consider the relationship between viewers, streaming brands, and trusted advertisers. As streaming

What’s better than working with HBO? Winning awards for our work with HBO Max. Congrats to the Big Village Agency team involved in earning the

About Bright Mountain Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics