As the name suggests, in-app advertising is a sales strategy that businesses advertise their product within an application for users.
Because the smartphone applications drive mobile usage, in-app advertising becomes an important marketing channel for the publishers to exhibit their content to the users and boost downloads. It works for both the advertising agency and the brand.
In-app advertising is the ads you see while playing a mobile game, surfing through social media, or doing anything on a mobile app.
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