🌎 There may be as many as 37.8 million #influencers on social platforms around the world—and as many as 40,000 reach followings of more than one million.
🤯 But, despite the growing popularity of #influencermarketing, #creators of all shapes and sizes are currently experiencing burnout.
📊 In a recent Awin study, 78% of influencers said they were suffering from #burnout, with 66% admitting that the problem is bad enough to affect their overall #mentalhealth.
👉 Learn more about this epidemic and how, as a brand, you can better support your creators in Adweek here: http://ow.ly/htiN50Lr9K4
Influencer Content Is Fun. Too Bad Creators Are Miserable