Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 9/2/22 – 9/8/22 to stay ahead of the curve: 

It’s NY fashion week in the US, which presents the perfect opportunity to get wise on what’s in vogue. Make sense of what’s in and what’s out in adtech with this handy guide from Digiday—just make sure you’re not wearing white while perusing, because Labor Day has come and gone… 

Marketing Dive lays out the juiciest nuggets from Kantar’s latest Media Reactions report, which ranks channel perceptions among consumers and marketers. This year, Amazon claimed the number one spot, knocking TikTok to number two, followed by Spotify. Also of interest: For the third year in a row, consumers reported favoring “real world” marketing over metaverse messaging. 

Speaking of Spotify, the digital audio category in general is booming so hard you might want to buy some earplugs. Here’s a look at the channel’s rise in consumption and spend, as well as what makes the format so unique. 

Now more than ever before, consumers expect brands to take a stance on social issues. The imperative to know when and how to respond has been a major theme at conferences like SXSW this year, but for many brands, best practices remain murky. Here, DEI consultant Lily Zheng clears the waters. 

Love a good brawl? Then you won’t want to miss Netflix’s latest swing at Disney+: The OG OTT giant has reportedly bumped up the launch of their ad-supported tier to November to get ahead of Disney+’s planned launch in December. PS: If you’re looking for a roundup of all the latest news surrounding Netflix’s launch, Marketing Brew has got you covered.   


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