Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 4/28/23 – 5/4/23 to stay ahead of the curve:
Geoffrey Hinton, one of the pioneers of artificial intelligence, has quit his job at Google to “freely speak out about the risks of AI,” expressing some regret in his life’s work. This piece explores what exactly Hinton is concerned about.
After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. But the numbers tell a different story. Learn more about the latest forecasts and financial updates and what they mean for advertisers.
Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.
Looking for the lowdown on TV, tech, publishing, and social media updates from the 2023 upfronts and NewFronts? Check out this continually updated list for the latest.
It’s been two years since Apple detonated a digital advertising bomb better known as App Tech Transparency (or ATT), which led to an overwhelming majority of iPhone users opting out of app-based tracking. But while ATT resulted in steep revenue declines at social media companies like Meta, it has decidedly not slowed the growth of online advertising.
Test Your Digital Advertising Knowledge!
Show off your marketing chops with our question of the week. This week’s hot topic: TikTok ad spend.
What fraction of advertisers plan to increase their TikTok spend over the next year (assuming there’s no ban, of course)?
- 1 in 3
- 2 in 5
- 3 in 4
- 4 in 5
Get the answer, plus a rundown of all the most important search and social advertising news from the past month, right here.
Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!