Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 7/7/23 – 7/13/23 to stay ahead of the curve:

Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Check out the IAB’s comprehensive guide—and we do mean comprehensive, to the tune of 48 pages long—to learn about the opportunities available in the space, as well as how to navigate its challenges.

This rebound is either an indication that the industry has rediscovered its momentum, or proof that agencies are forced to continually add more folks to their teams to deal with an overly complicated media landscape. It’s also worth mentioning the forecasts that automation and AI could replace 33,000 advertising agency jobs by 2030—which sounds scary—so check out Benedict Evans’ AI and the Automation of Work for a more optimistic (read: less scary) take on how AI will impact labor.

Since generative artificial intelligence’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond. Comedian Sarah Silverman’s recent lawsuit against OpenAI and Meta—in which she alleges the companies “copied and ingested” her copyrighted work to train their AI bots—underscores the need for regulation.

We know, it’s only July, but we wanted to be the very first to offer you a holiday gift: The ultimate checklist to help with your holiday campaign planning, buying, and reporting this year. From key dates to plan for, to how to make the most of your data, to setting up your measurement and reporting systems, this helpful resource covers everything advertisers need to ensure a happy Q4.

Test Your Digital Advertising Knowledge!

Show off your marketing chops with our question of the week. This week’s hot topic: digital advertising regulation.

Which country temporarily banned ChatGPT earlier this year over data protection and privacy concerns? 

  1. The Netherlands
  2. Italy
  3. Ireland
  4. Germany

Get the answer, plus a deep dive into the latest updates on digital advertising regulation, right here.

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